Vision and design philosophy
At Hoc-Age Limited our vision is simple: we believe in great design which also translates to great value for the customer. With that in mind we design, manufacture, and deliver great value products via trend leading design and cost effective supply chain.
At HAL colour is one of the keys to great design. In textiles it influences mood, helps with personal expression, and aesthetics, and brings harmony to a space.
As our design director says – “It’s all about colour, colour and colour”!
Trusted partners with proven track record
As a UK and India based design, manufacturing and supply company we specialise in high-quality yet, price competitive, home textiles.
With our own factories in India and our UK headquarters, design team and showroom in Milton Keynes, Hoc-Age provides effective tailored support to clients, allowing them to focus on their core business.
We enhance this with flexible finance options and local purchasing capabilities, ensuring a seamless buying experience.
Hoc-Age is also renowned for its global customer base, delivering quality products on time with a commitment to highest production standards. From bed linens to elegant tablecloths, the product range reflects an emphasis on aesthetics, comfort, and function, with each item designed to elevate the home environment.
Innovation, sustainability, and continuous improvement are central to Hoc-Age’s ethos. We utilize state-of-the-art facilities and advanced manufacturing techniques to stay ahead in the industry while maintaining a strong focus on environmental responsibility.
As a trusted partner in the home textiles industry, Hoc-Age’s vision is dedicated to continuously pushing the boundaries of what’s possible in home furnishings with value driven innovation and customer satisfaction at its core.
Our guiding ethos
The Latin phrase Hoc Age—translated as “Do this,” “Pay attention,” or “Apply yourself”—is a timeless call to focus fully on what truly matters. In ancient Rome, heralds invoked it with solemnity, urging all present to set aside distractions and direct their complete attention to the task before them, especially in moments of great importance.
For us, Hoc Age is more than a phrase—it is our guiding ethos. It inspires us to approach every project with unwavering dedication, thoughtfulness, and clarity. Each idea, each decision, each moment is shaped with intention and care.
Hoc Age — Focus. Act. Succeed.
Wistora is our welcoming, honest, reliable and a best value brand.
Our products are designed to be both beautiful and functional, with a clear mission for 2032: ensuring that none of our products ever reach the landfill.
Built from love and built to last. No fuss design built for lasting quality.